Hailing from Sacramento, California, Honest Yago is an artist who thrives on the emotional spectrum of love—its highs, its lows, and everything in between. His melodic sound is influenced by a unique combination of artists like Juice WRLD, Sasha Alex Sloan, Chelsea Cutler, and The Weeknd, allowing him to craft music that feels both playful and visceral. This blend of influences manifests in his deeply personal and authentic tracks, which explore the intricacies of love and the lessons that come from it.
Yago’s creative process is raw and organic, starting with freestyle sessions over beats that resonate deeply with him. “It’s about finding that connection with the beat, then ironing out the details in Notes,” he explains. His latest release, “forever,” is a prime example of this approach. A genre-bending track with country influences, Yago admits that he never imagined writing in that style. “The beat took over, and the song formed naturally, starting with the chorus. The verses didn’t fully take shape until I was in the studio, but once they did, it all came together.” “Forever” showcases his ability to step out of his comfort zone, creating music that feels both fresh and rooted in personal experience.
For Yago, music is a way to process the world around him, especially the complex emotions tied to love. “At the end of the day, love is the most powerful teacher,” he says. It’s this vulnerability and openness that endears him to his growing fanbase. On platforms like Threads, Yago keeps it real, engaging with fans on a level that feels more candid and authentic than the polished life often portrayed on social media.
As for his future? Honest Yago dreams big. Coachella is a long-term goal, but he’s realistic about the work it will take to get there. While he hasn’t yet ventured into stage performances, he’s excited about the challenge. “I have to work up my nerves for it first, but it’s definitely something I aspire to.”
Honest Yago’s journey is just beginning, but his message is clear: love, in all its forms, is universal. His music speaks to the heart, reminding listeners that we’re all in this together, navigating the same struggles and joys.
Check out his new single, “Forever”
Follow him on Instagram @honestyago
