From The Stage To The Set: How Entrepreneur Nikki Jzo Built A Powerhouse Casting Agency That’s Shaping Nightlife And Media

In the high-energy worlds of nightlife and entertainment, few figures command as much respect or results as the woman behind one of Atlanta’s most in-demand casting agencies. What began with four dancers from her hometown has since grown into a full-blown talent machine, with bookings for artists like 21 Savage, Yung Nudy, and Black Youngsta, and partnerships that stretch from VH1 to BET. But her journey didn’t start in a boardroom. It started on the stage.

“I used to be a dancer,” she says. “Even after I stopped, people still asked me to book talent for video shoots and events.” So she did. And they kept coming back.

As demand grew, so did her vision. Then came the pandemic, bringing the industry to a sudden halt. But where others saw shutdowns, she saw a reset. When King of Diamonds Atlanta reopened, she had the perfect solution: hundreds of models, dancers, and performers ready to work. “We opened up with 2,000 staff,” she recalls. “It was surreal.”

What sets her apart isn’t just the talent she books. It’s how she nurtures it. “All I need is someone with heart and hustle,” she explains. From helping them with photos and comp cards to guiding their promotions, she invests in every performer as if they’re family. “Their motivation and ambition set them apart.”

When it comes to casting, the process is organized, efficient, and built on community. She starts with her private group chats, followed by wider distribution across secondary channels. Talent is required to send updated pictures, social links, and contact info to ensure she always knows who’s serious and ready.

Her team doesn’t just show up. They show out. A recent Memorial Day event with Jim Jones at KOD is a prime example. “We packed the building,” she says. “My team brought the energy, sold sections, and put on for Atlanta.”

That kind of execution doesn’t happen by accident. It’s backed by intention. Whether for a video shoot or club event, her crew arrives early, sometimes hours ahead, fully prepped with hair, makeup, and wardrobe ready to go. “We’re there to work the project and create a positive experience,” she says. “No bougie vibes. Just professionalism and presence.”

From working with Kenny the Producer on GloRilla’s “Can You Please” video to casting for BET’s Tales by Irv Gotti, her name is tied to excellence. But behind the scenes, her motivation is deeply personal.

“My daughter is my rock,” she shares. “She’s watching me, and I want to stand tall for her. Same with the baddies who believe in my brand. I owe it to them to keep going.”

She’s also fiercely data-driven. “Honestly, my business kinda runs me,” she laughs. But analytics keep her grounded. “The data tells me what my audience wants. My vision stays the same, but I use numbers to structure my foundation.”

One of her proudest moments was launching her “Bottle Girl Bootcamp” — a hands-on crash course teaching women how to sell sections and understand the business behind the bottle. “It wasn’t just about showing up pretty. It was about creating value,” she explains. “Once I realized that, we became a team, not just a roster.”

But her rise hasn’t come without hardship. “There was a time when my own team turned on me,” she says. “They expected handouts instead of putting in the work. That really changed how I lead.”

Rather than fold, she evolved. She tightened her selection process and stuck to her mission: to provide opportunities for women often overlooked in nightlife. “I was intentional about hiring all types of women, not just those who fit a type,” she says. “That could’ve been my biggest mistake or my boldest move. Either way, I learned.”

Her goal now is to go global. From building boutique-style experiences to launching training programs, she sees her casting agency not just as a business but as a blueprint for what’s possible.

“I want clients to leave saying they had a good ass time,” she says. “That everyone looked good, was on point, and brought something special.”

And if you think she’s slowing down, think again.

“I’m resilient,” she says without hesitation. “I’m not afraid to lose. I’m coming for everything that’s meant for me like a freight train.”

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