LaSean, better known by his stage name itsSmooth, hails from the heartland of Kentucky, USA. With a passion for music coursing through his veins, LaSean’s journey into the world of hip-hop began as a pursuit of his deepest artistic desires.
In 2022, his dedication and hard work bore fruit as his music transitioned from a passion project to a legitimate source of income, marking a significant milestone in his career. Describing his style as that of a “free-form recording artist,” itsSmooth captivates listeners with his distinctive sound and lyrical prowess.
One of itsSmooth’s standout qualities is his ability to create music that resonates deeply with his audience. With relatable lyrics that touch on universal themes, he effortlessly connects with fans on a personal level, forging a bond that transcends the barriers of music.
Collaboration is key in the world of hip-hop, and itsSmooth embraces this ethos wholeheartedly. Open to new ideas and supportive of fellow artists, he fosters an environment of creativity and innovation. Having established CHii Music, an independent recording company, LaSean has demonstrated his entrepreneurial spirit and dedication to fostering talent within the industry.
Proud of achievements such as reaching 10,000 streams on a single track, itsSmooth finds motivation in his unwavering love for the art of music. Despite facing challenges such as writer’s block, he perseveres, overcoming obstacles with sheer determination and resilience.
Social media plays a pivotal role in itsSmooth’s strategy, serving as a platform to engage with his fan base and share his music with the world. With each post, he cultivates a community of loyal supporters who eagerly anticipate his next release.
As for what’s next for itsSmooth, it’s a secret he holds close to his heart. With a possible distribution deal on the horizon, the future looks bright for this rising star in the hip-hop scene.
For a taste of itsSmooth’s unique sound, check out his music on Apple Music.
