Swaggertown Records took over Columbus in full force on June 13th with a sold-out blowout at Woodlands Tavern, headlined by the iconic Afroman. From larger-than-life performances to literal clouds of smoke inside the venue, the night felt less like a concert and more like a hip-hop holiday. And if you didn’t know it was happening, you must’ve not been in the city — because the promo was everywhere.
Swaggertown Painted the City — Shout Out to Deb at Out Front Media
The lead-up to the show was just as loud as the event itself. Billboards covered the city, hyping the June 13th takeover with bold Swaggertown branding and Afroman’s unmistakable face. Props go to Deb at Out Front Media, who helped flood the streets with visuals that had fans buzzing weeks in advance. From High Street to the outer belt, there was no missing this show.
Afroman (Eventually) Lights Up the Stage
True to form, Afroman arrived late — and proudly admitted why: “I was gonna be on time… but then I got high.” The crowd was already screaming before he even touched the mic. Once he did, though, it was game over.
He ran through his legendary tracks “Because I Got High” and “Colt 45”, turning Woodlands into a smoke-filled time machine. Fans sang every word in unison, the energy was pure nostalgia meets party, and Afroman showed that even a couple decades in, he’s still the king of stoner rap.
RCXY Rips His Shirt (Again) — And the Crowd Loves It
Before Afroman took the stage, RCXY had the entire venue fired up. He ran through his set with reckless energy, ending (as expected) by tearing off his shirt and hurling it into the crowd. Chaos erupted, and the entire building broke into chants of “Rickey! Rickey! Rickey!” The moment was wild, unscripted, and proof that RCXY has this city in the palm of his hand.
DJLeach Has Everyone Lit — Literally
When DJLeach dropped his stoner anthem “High Life”, the lighters came out and the venue transformed into a hotbox. Fans were sparking up left and right — weed was basically part of the set design. His mellow, hypnotic vibes matched the mood perfectly, and for a moment, Woodlands Tavern felt like one giant, smoky living room.
Jake Strain Makes It Rain
Jake Strain brought serious street flair to the stage with his single “Low For The Hunnids”, performing with unmatched swagger. Halfway through the song, he started throwing hundred-dollar bills into the crowd like it was a strip club on tour. Word is, he gave away all the money the promoter paid him — on some Young Dolph type generosity. Fans went wild, scrambling to grab cash as he rapped like a man with nothing to lose.
Fate Brings the Pressure with Unreleased Heat
Closing out the Swaggertown roster, Fate delivered raw intensity with his unreleased track “Can’t Stand Em.” Even though no one had heard it before, the energy was contagious. The beat hit hard, his flow was vicious, and the crowd matched his fire from the first bar to the last drop. Fate made it clear: he’s not one to overlook.
From citywide billboards to hundred-dollar bills in the air, Swaggertown Records turned June 13th into a night of music, mayhem, and memories. Afroman may have been the headliner, but every artist on the lineup brought the heat.
Columbus was watching — and based on the reactions, they’ll be watching again next time Swaggertown comes through.
Big love to Deb at Out Front Media for helping take the promo to another level. This wasn’t just a show — it was a movement.
