Nazjier Ross, better known by his stage name GRAVELY, is an emerging artist from Buffalo, NY, making waves in the alternative hip-hop scene. Drawing inspiration from artists like Lucki, The Weeknd, and Travis Scott, GRAVELY’s sound is a blend of moody, atmospheric beats and introspective lyrics that convey a deeper purpose. His music is more than just a vibe—it’s a journey through his personal experiences, anxieties, and the human need for companionship. With themes of perseverance and creativity, GRAVELY’s music resonates with listeners looking for authenticity and emotional depth.
As a self-sufficient artist, GRAVELY writes, produces, engineers, and even directs and edits his own visuals, making his art entirely his own. This hands-on approach allows him to maintain full creative control while also ensuring that each project aligns with a coexisting marketing strategy to help his art reach as many ears as possible. His latest project, Orange is the New Black, is set to drop on October 21st, just in time for Halloween, and promises to be a sonically immersive experience inspired by the season’s eerie undertones. But GRAVELY isn’t stopping there; he’s already working on another project to follow shortly after, aiming to continuously evolve his sound.
Though he’s done many features in the past, GRAVELY is focused on developing his unique sound and honing his voice. “The features I’ve done helped me break out of my comfort zone and manipulate my voice in new ways,” he shares. He stays motivated by creating music that he personally loves, making the process less of a burden and more of a passion. His goal isn’t just to release music but to conjure up something meaningful, something that helps people through tough times, whether they’re battling anxiety, depression, or familial struggles.
GRAVELY is also a strategic user of social media, building momentum across platforms like TikTok and Instagram to ensure his music reaches a wider audience. He understands the importance of authenticity in his work, creating music that satisfies his own creative desires while pushing boundaries. Long-term, he hopes to hit milestone streaming numbers, draw crowds to his live performances, and give back to his hometown of Buffalo.
Check out his new single ‘Orange is the New Black’ here and follow him on Instagram @mamalookimontv.
