Biko Manus, professionally known as Hellcat PRiiMe, isn’t your typical figure in the music industry — and that’s exactly the point. Based in Wayne, New Jersey, he has become a trailblazing music executive, entrepreneur, and growth strategist, proving that the future of music belongs to business-minded creators who build beyond the studio.
Through his three flagship ventures — TUBLife Studios, TLR Distribution, and Adverium Digital Marketing Agency — PRiiMe is creating a new model for sustainable success in music and digital branding. His work spans creative direction, systems automation, fan acquisition, CRM technology, and global distribution, making him a powerful force in both independent and major-label circles.
A New Standard: From Producer to Platform Architect
Hellcat PRiiMe’s journey began as an artist & music production, but it’s his executive mindset that set him apart. As the founder of TUBLife Studios, he built a space where creativity and scalability intersect. His work behind the boards as an engineer has landed him to work with artists such as Juelz Santana, Snoop Dogg, Fetty Wap, Coi Leray, and with his artist development & strategic networking efforts poured into 7evin7ins, he was able to land him a record deal with LAVA Records a subsidiary label under Republic Records.
But it doesn’t stop there. Through TLRDistribution, Biko stands as the co-founder next to his partner Chuck Olsen & they help empower over 400+ independent artists by providing them with the tools to own their masters, track fan data, and distribute globally without giving up control. His platform has driven over 5.2 billion streams and helped artists build real equity in their careers.
Building Marketing Ecosystems That Scale
As Executive Director of Adverium. PRiiMe specializes in high-converting CRM systems, automation workflows, sales funnels, and AI-powered advertising strategies. His marketing approach turns artists and entrepreneurs into full-fledged brands.
“Every song is a business asset,” he says. “It’s not just about getting heard — it’s about building systems that generate revenue long after the release.”
Adverium helps brands and creators build omni-channel campaigns that convert fans into subscribers and customers into communities. It’s a full-stack solution that serves clients ranging from cannabis dispensaries to e-commerce apparel brands and digital creators looking to scale.
Leadership, Legacy, and Mentorship
Hellcat PRiiMe’s leadership style is rooted in mentorship and long-term thinking. Influenced early by respected figures like Melvin “O Gates” Watson, Shy Boogs & Destyn Hill, he developed a deep respect for both technical skill and business acumen. Today, he mentors 400+ artists and entrepreneurs every month, guiding them through the evolving music-tech landscape.
“This is bigger than going viral,” he says. “It’s about building legacies that can’t be deleted by an algorithm.”
The Numbers Behind the Vision
- 5.2B+ music streams generated
- 1.5B+ social media views influenced
- 400+ artists distributed globally
- $1M+ in funding allocated to artist development
- Worked with Republic Records, Def Jam, 300 Entertainment & more.
- Class of 2025 member of the Recording Academy
Claiming the Future of Independent Music
Hellcat PRiiMe is not an “artist”, he’s an architect of ecosystems. His mission moving forward is to build a scalable, decentralized creator economy, launching 1,000+ music entrepreneurs and partnering with underdog talent to bring disruptive visions to life.
“We’re not waiting for cosigns anymore,” PRiiMe states. “We’re building the blueprint.”
Whether through music, tech, or marketing, Biko Manus is reshaping what it means to lead in the music business — and he’s doing it with precision, strategy, and impact.
